Comments on: Marketing is For Laymen https://www.stonecoldmagicmagazine.com/no-stone-left-unturned/marketing-is-for-laymen/ Killer Magic, Incredible Advice, Totally Free! Fri, 10 Jun 2011 10:30:00 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Grandpa Chet https://www.stonecoldmagicmagazine.com/no-stone-left-unturned/marketing-is-for-laymen/#comment-1062 Fri, 10 Jun 2011 10:30:00 +0000 http://www.stonecoldmagicmagazine.com/?p=3056#comment-1062 Caveat: “IF you perform them well.” Plus, the lame jokes aren’t part of the classics.

]]>
By: Jeff Stone https://www.stonecoldmagicmagazine.com/no-stone-left-unturned/marketing-is-for-laymen/#comment-1061 Fri, 10 Jun 2011 07:16:42 +0000 http://www.stonecoldmagicmagazine.com/?p=3056#comment-1061 In reply to Grandpa Chet.

I agree with him to some degree. You definitely must respect your audience. And True – nobody cares about your magic shop experience. However, if he thinks that people want to pay “big bucks” to watch some guy for an entire hour trying to get out of shackles (exactly what Houdini’s show was), then he’s crazy. I also don’t think people want to Robert Houdin pulling rabbits out of his silk top hat.

I’m pretty sure that people don’t wanna pay big bucks to hear me say, “that’s how I got it” when a get my sharpie back from the audience.

]]>
By: Grandpa Chet https://www.stonecoldmagicmagazine.com/no-stone-left-unturned/marketing-is-for-laymen/#comment-1060 Fri, 10 Jun 2011 02:53:56 +0000 http://www.stonecoldmagicmagazine.com/?p=3056#comment-1060 Someone asked Mark Wilson, at one of his lectures, why he performed “old standards” instead of new, edgy magic. He said that’s what people want to see and what they’ll pay the big bucks for, IF you perform them well and respect your audience.

Nobody out there cares how much you practiced or how much you spent at the magic shop.

]]>
By: Jeff Stone https://www.stonecoldmagicmagazine.com/no-stone-left-unturned/marketing-is-for-laymen/#comment-1059 Fri, 20 May 2011 17:09:27 +0000 http://www.stonecoldmagicmagazine.com/?p=3056#comment-1059 In reply to Phil Smith.

@Phil – I’m a big fan of that effect as well. I’ve been doing Paul Wilson’s version, Gypsy Monte. It’s awesome. Also, my friend Dan Paulus uses an Ace a Queen and the $14.00 card from Color Monte. He said that out of all the variations he’s done, that one got the best response.

]]>
By: Phil Smith https://www.stonecoldmagicmagazine.com/no-stone-left-unturned/marketing-is-for-laymen/#comment-1058 Fri, 20 May 2011 16:24:59 +0000 http://www.stonecoldmagicmagazine.com/?p=3056#comment-1058 You could not be more right.

One of the tricks in my repertoire that always (repeat ALWAYS) gets an outstanding reaction in my strolling routine is Color Monte. I usually do it with two aces and a Joker rather than the marketed version but it is the one effect that gets them screaming.

Yes, it’s a simple trick. Yes, magicians might scoff at using an ‘old as the hills’ packet trick. But the reaction it gets is fantastic.

]]>